After much deliberation, we came up with a number of taglines that we believe would help get our message across in terms of our channels brand. These are the nominees:
- Sports. News. Now
We liked this one as it was short, snappy and to the point. There would be no confusion with the target audience, and we have learnt that everything comes in three's.
- All Sports, No Balls
This idea came up as it has multiple meanings. Not only are we featuring unique sports which don't involve using a ball, we are also targeting female sports, therefore "no balls" can be interpreted in a comical way. The main problem that I brought up was that we are contradicting ourselves by saying "all sports" as that implies we are focusing on every sport (including the mainstream ones which use balls). So that was my only concern with this one.
- Get Your Head In The Game
We had mixed views on this one as we liked the sport reference, as well as the fact it homes in on the audience finding out news. However Chris raised a good point about this particular line being used/sung in the popular Disney film "High School Musical" which could potentially distract our target audience into thinking we're not a serious news channel.
- Just Sport, No Balls
This was developed after discussing one of the previous ideas, and changing it to irradiate the contradiction posed previously. We changed the word "All" to "Just" as this not only solved the problem with contradiction/continuity, it also highlighted the fact that this news channel is purely about sports.
- Over The Line
We liked this one as it had multiple sport references, whether it's about a ball going over the line into the goal, or an athlete stepping over the line in a track event. On the other hand, it doesn't make it clear to the target audience that this is a news channel, which is what we want our tagline to do.
Overall there are a few to choose from, and we will come to this conclusion very soon
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